Blacks Against Drinking and Driving (BADD)

BADD is the only national campaign designed for African Americans to address the problems of drinking or using other drugs while driving. It also has a special emphasis on working with students on Black college campuses. NBAC believes that cultural strategies are needed to effectively reach and prevent African Americans from driving while under the influence of alcohol and other drugs. African Americans do not traditionally respond to media messages designed for the general public or to such concepts as the designated driver of parent/child contracts. As a result, NBAC has developed BADD as a culture-specific educational effort to keep drivers who are drinking or using other drugs off the streets and highways. Our outreach efforts are designed to engage traditional institutions and key community leaders to provide prevention leadership and to conduct ongoing educational workshops at Historically Black Colleges and Universities to help students implement their own BADD campaign.

For more information, call 1.877.NBACORG (1.877.622.2674).